Search ranking is very much important for any company, as it makes your brand visible and helps you create your own identity in the cut-throat competition. Increasing the search ranking is not a cakewalk at all; you need to keep your fingers on the pulse to learn all the tricks of the trade to get results. After so many efforts, when you successfully manage to attain your position, it’s like a dream comes true. And dropping down of the same ranking is no less than a nightmare. But do not panic! Find out the reasons and ways to fix the problem.
· Obsolete Website: One of the common reasons why your website ranking suddenly drops down is because you have an outdated website. Yes, if the design of your website is poor, so visitors may start losing their interest in it, which for sure decrease number of visitors and ranking simultaneously. To fix the problem, you need to redesign your website after a while to refresh its look and give your existing customers a reason to come back while making new customers.
· Poor User Experience: If your website is not well-structured and have broken links and not so friendly navigation, it may surely affect the user experience, which further affects the search ranking and drop it down. You need to fix the problem as soon as possible by smoothing your navigation or by properly structured each and every page of your website.
· Low-Quality Backlinks: Another reason behind the sudden drop down of your website is that it has low and poor quality backlinks from non-authoritative sites. This may affect your authenticity and break the faith of search engines. Therefore, you need to submit your website to authoritative websites for getting relevant and quality links that increase your credibility.
· Google Updates: Undoubtedly, Google updates its algorithm after every while and you need to revise your techniques accordingly to maintain the ranking of your website. In case you fail to match the algorithm, so, it may drop down your ranking. The best solution to fix the problem is getting the professional assistance from a well-reputed SEO Company.
These are not only the reasons your search ranking might drop down but also they’ll affect the traffic and conversion rate. Therefore, you need to fix the problem shortly to maintain your position over the internet or intranet. You shouldn’t hesitate to consult a professional, as they are aware of the latest techniques and help you manage to maintain your position.