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The Creative Backbone of WordPress

For a long time, the developers’ community acted as purists with respect to Web Apps Development. There was a strong belief that custom coding from scratch could be the only option. However, after many Open Source platforms providing faster mechanisms, the developers have adopted new methods. And, WordPress is one of the market leaders due wide range of WordPress plugins.

Supposing, you require an airline company and wish to build a self-service app. Probably a couple of years ago, you would have required custom development from scratch. The major task is to provide set of dynamic bridges between the website backend and the CRM. Developing a similar Web App using WordPress would certainly save time in development efforts.

However, the larger advantage is how easy it makes to provide additional features. WordPress plugins for customer portals and service portals could connect your site with your CRM instantly. Moreover, it also enables you to use single CRM license for your entire customer base as a user.
The world of websites and web development as a whole has a lot to thank WordPress for. At present, WordPress alone powers 29% of the Internet. Moreover, the market share of the WordPress CMS alone is over 60%. What makes us love WordPress so much? Ease of use, the Open Source Community, the beauty of the platform, the blog, so on.

If we unfold the mystery, and go down to the micro level, the answer could be WordPress Plugins. The availability of the WordPress Plugins for diverse use-cases is parallel to none. With plugin library of over 35000 and over 800M downloads, WordPress is truly the king of the CMS!

The Evolved WordPress Sites
WordPress alone powers over 80% of world’s most popular websites. To continue doing so, WordPress as a platform and along with that the WordPress plugins must evolve. Not too long ago, the developer community encountered rumors(?) of insecure WordPress sites. For a long time, we believed that WordPress sites cannot handle the large volumes of traffic.

At present, WordPress powers heavy traffic media sites and performance driven ecommerce sites. The robust use cases within the WordPress framework are possible due to the wide plugin library. Further, WordPress rolled out yet another Security & Maintenance Release with the version 4.9.1. Post version 4.0, WordPress addressed most vulnerabilities. And extensive plugins ensured scalability.

The Next Question?
Majority of the small to medium enterprises are empowering themselves with CRM applications. Integrations of a website built on any platform with a CRM could be a tricky business. However, it is an essential integration as it automates several business processes for your business. WordPress and the Web 3.0 provides just the perfect platform to build robust web applications.

WordPress Plugins Are Not Vulnerable!
It is not a question. Not anymore! There are many aspects that makes a WordPress site vulnerable and plugins are not just the reason. Sure, not a logical one…

Based on the facts shared in the beginning of this post, it is obvious that hackers would target WordPress sites. It is a volume game. Finding a weak spot in WordPress core would affect higher number of sites than to do so in any other platform. And, so does the impact for WordPress plugins. As a site owner, you would want more secure options for your site.

However, the increasing penetration of WordPress into the top tier of brands demands higher security for WordPress plugins. And, in the past few years, the developers have worked towards ensuring so. Additionally, the past few years also portray that there is no such thing as safe website in literal sense. It is all about the best you can do to safeguard your website. And, how effective your backup & prevention tools are.

Conclusion:
From Bloomberg to Wall Street Journal Blog, there are many leading media sites powered by WordPress. And Media remains the domain to own the higher traffic per site across any region. The world of WordPress plugins is vast and capable to build an ecommerce store to sustain high performance.

Understand the challenges and ensure security measures. Enjoy development using WordPress plugins, after all, they deserve the due credit for making the internet so beautiful and fun to interact with.

Maulik Shah is the Founder and CEO of AppJetty, a fast growing software add-on store selling extensions and plugins for various technologies, including Odoo themes and odoo apps Magento 1 extensions and Magento 2 extensions and WordPress plugins. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.


Is Including Multimedia Important For Your Website Success?

In today’s era where technology is on a boom and reaching a new height day by day we must understand the need of graphics and their importance in our content which we use in our web pages to represent our business.

Apart from importance in content, there are several aspects in GUIs (Graphic User Interfaces) to be kept in mind if we are thinking of introducing new graphics or improvise existing graphics in our web page such as its relativity to the content and the topic, clarity of expression in the exact manner we want to portray. Further, we should make sure that the content we are uploading should be out of the box and unique or should be at par with the competitors. Well the best advice for beginners in the designing field is that they can keep themselves in customer’s place and then realize how to make a catchy GUI for any webpage.

Any market research will yield the same result that the webpages with better GUIs, more visual content such as videos, animations, images have far more conversion ratio as compared to those webpages who involve less visual content. Although quality also plays a vital role in business generation, but Visual content is a very important requirement which adds a better look, also provides a better understanding to the viewer. Recent studies have shown that any webpage visitor in general reads around only 20-25% of the text content where in rest 75-80% visual content, Social Media also uses around 40-45% of its space to share visual content than compared to any other format, all these are indications that the consumers are nowadays more keen to get a visual content than text

Also, when we talk about Visual/Graphic/Media content, we ought to mention that they are relatively easy to understand and science also approves that they reach the human brain faster than textual content. Further, the visual content which is very important lately for our webpages, an advice to all the fellow developers, we should not totally forget about the textual content. Yeah, the introduction of Graphics, Visuals or Media will take space and hence we have to insert only limited textual data to compensate as none of the consumers like heavy or extra ordinarily lengthy webpages. The textual content, however, should be to the point, crisp and must look attractive if we want our webpage to generate better traffic and yield a good amount of business for us.

Visual and Textual content, both go hand in hand. In the end, the most important thing is relevancy to the subject and quality of approach which we want to present to our customers for better marketing.


Explanation About Web Analytics

Web analytics is the practice of measuring, collecting, analyzing and reporting online data for the purposes of understanding how a website is used by its visitors and how to optimize its usage.

The focus of web analytics is to understand a site’s users, their behavior, and activities.

The study of online user behavior and activities generates valuable marketing intelligence and provides:

· performance measures of the website against targets

· Insights on user behaviors and needs, and how the site is meeting those needs

· optimization ability to make modifications to improve the website based on the results

An average web analytics tool offers hundreds of metrics. All are interesting but only a few would be useful for measuring the website’s performance. Focus on what is important to get meaningful insights about your website, start your web analytics initiative by defining realistic and measurable objectives for your site.

A business will not be successful if the customers are not satisfied. The same applies to your website. You must provide a compelling customer experience that creates value for your users and persuades them to take action. Each website may have a number of different users. To create a compelling user experience you must study each user segment in detail. Create user profiles for each segment that answer:

· Who is your target market?

· Why would they visit your site?

· What do they wish to accomplish on your site?

· What are the barriers to their satisfaction?

Key performance indicators or KPIs are a simple and practical technique widely used by organizations to measure performance. They are often expressed in rates, ratios, averages, percentages.

The challenge is to choose the KPIs that will drive action and challenge you to continually optimize your site to achieve your objectives. It is important to understand the difference between an interesting metric and an insightful KPI. Peterson, in his book, suggests:

KPIs should never be met with a blank stare. Ask yourself “If this number improves by 10% who should I congratulate?” and “If this number declines by 10% who do I need to scream at?” If you don’t have a good answer to both questions, likely the metric is interesting but not a key performance indicator.

How is the user activity data collected?

There are two distinct methods to collect user activity data:

· Web server log files– Web servers are capable of logging “user requests”, or a user’s movements around a website. These files can be used to perform analysis and create reports on website traffic.

· Tracking scripts inserted into web pages – With this approach, a small javascript is inserted into a web page and every time the page is downloaded into a user’s browser, this script executes itself, capturing information about the activity performed (such as the page viewed, time of viewing, etc.).

Also referred to as browser-based measurement, the scripting approach has become the most popular approach. The chief reason for the popularity of this technique is the high levels of caching that takes place on the Internet to boost the speed performance. Popular web pages, for example, are copied by ISP’s to serve them to their users quickly. Since the web page contains the tracking script, regardless of how it is served to the user, it will execute each time the page is downloaded from the user’s browser.

Standard user activity data can be enriched through:

URL tracking parameters– Tracking parameters are added to a web page’s URL so you can collect additional information about site usage. For example. to understand what the users are searching for, you can put the keywords being searched for into the URL of the search results page. That result page’s URL will then look like this: “search_results.HTML?keyword=public holidays”.

· Cookies – Cookies are small packets of data deposited on the computer hard disk of the user when the person visits a website. Cookies can contain all sorts of information, such as visitor’s unique identification number for that site; the last time that person visited the site and so on. Your web analytics solution can be configured to detect the cookie for identifying returning users and read its content for more advanced reporting such as regency of a visit.

· Online forms – Forms often constitute low-cost/high-value interaction points for websites. They are part of shopping carts, they facilitate many online processes such as applications, subscriptions, registrations, or they are simply used to seek feedback. Your web analytics solution can be configured to capture certain information collected from web forms through custom fields for more advanced reporting such as demographic profiling.

You may be surprised at the number of additional sources of data available to you:

· Content management systems – Integrating content production with web analytics brings added value. A content owner could quickly tell if anyone is reading a page and identify old content for review.

· Site search engine – Your site search engine provides extra levels of intelligence about your users and their needs. Commercial site search engines provide reporting capabilities, may even allow dynamically add new synonyms or alter the search results rankings.

· Email campaigns – Integrating data from your email campaigns and newsletters such as open rates and clicks through rates for insights into how effective these campaigns are for driving traffic to your site.

· External demographics and comparative/competitive analysis – This data will help you to understand your user demographics and benchmark your performance.

· Other corporate systems – Some websites expose corporate systems to their customers. Integrating data from corporate systems into your web analytics solution may provide additional insights.

Qualitative data

In Web Analytics, to understand the ‘why’ behind an issue revealed by quantitative data, we turn to qualitative data. Sources of qualitative data include:

· Surveys – Online or offline surveys are one way to capture information on what customers think and how they feel.

· WebSite Testing – Testing could take place in a lab or online where participants are asked to undertake a task

How web analytics tools identify users

Web analytics tools need a way of identifying users to be able to report on user sessions (also referred to as visits). There are different techniques to identify users such as IP addresses, user agent and IP address combination, cookies, authenticated user. Nowadays, the most common user identification technique is via cookies which are small packets of data that are usually deposited on the computer hard disk of the user when the person visits a website.

There are several types of cookies:

· First Party Cookie is served from the website being visited.

· Third Party Cookie is served by a third party organization such as ad agencies or web analytics vendors on behalf of the website being visited.

· Session Cookie is not saved to the computer and expires at the end of the session.

Increased cookie blocking and deletion practices whereby users configure their browsers to not accept the cookie or manually remove cookies from their computers presents a challenge for web analytics tools to accurately identify users.


Reasons For Sudden Ranking Loss And Ways To Fix Them Up

Search ranking is very much important for any company, as it makes your brand visible and helps you create your own identity in the cut-throat competition. Increasing the search ranking is not a cakewalk at all; you need to keep your fingers on the pulse to learn all the tricks of the trade to get results. After so many efforts, when you successfully manage to attain your position, it’s like a dream comes true. And dropping down of the same ranking is no less than a nightmare. But do not panic! Find out the reasons and ways to fix the problem.

· Obsolete Website: One of the common reasons why your website ranking suddenly drops down is because you have an outdated website. Yes, if the design of your website is poor, so visitors may start losing their interest in it, which for sure decrease number of visitors and ranking simultaneously. To fix the problem, you need to redesign your website after a while to refresh its look and give your existing customers a reason to come back while making new customers.

· Poor User Experience: If your website is not well-structured and have broken links and not so friendly navigation, it may surely affect the user experience, which further affects the search ranking and drop it down. You need to fix the problem as soon as possible by smoothing your navigation or by properly structured each and every page of your website.

· Low-Quality Backlinks: Another reason behind the sudden drop down of your website is that it has low and poor quality backlinks from non-authoritative sites. This may affect your authenticity and break the faith of search engines. Therefore, you need to submit your website to authoritative websites for getting relevant and quality links that increase your credibility.

· Google Updates: Undoubtedly, Google updates its algorithm after every while and you need to revise your techniques accordingly to maintain the ranking of your website. In case you fail to match the algorithm, so, it may drop down your ranking. The best solution to fix the problem is getting the professional assistance from a well-reputed SEO Company.

These are not only the reasons your search ranking might drop down but also they’ll affect the traffic and conversion rate. Therefore, you need to fix the problem shortly to maintain your position over the internet or intranet. You shouldn’t hesitate to consult a professional, as they are aware of the latest techniques and help you manage to maintain your position.


Website Development Trends of the Future

A website is your doorway to the world. It showcases to everyone what you are, what do you stand for and what you do, the way you want. Trends have shown that the constant evolution and expansion of this digitalized world-arena has been mind-boggling, to say the least. Hundreds of websites are popping up every minute of the day. Internet has developed into a market that can just not be ignored. It has thus become essential for each company to remain on top of things happening in the website development services sector. Here is a checklist of technologies that are bound to rule this roost:

• NEWER INTERFACES WITH BOLDER DESIGNS, COLOR COMBINATIONS AND TEXT FONTS: The coming times belong to the ‘be seen’ concepts. Customized Website Development is done with the primary aim of attracting the intended viewer attention. Eye-catching bolder designs with bright and multi-color combinations are touted to become the in-trend. Common fonts and writing techniques of the same old text are also being evolved to provide a new look to the created designs.

• RESPONSIVE WEB DESIGN WITH AUTOMATED CHATBOTS: Static web pages stating straight text are being replaced with webpages that customize its size and resolution as per the viewer mode of viewing, i.e. a smartphone, a laptop, a smart television, etc. Web pages shall be completely adaptable to all smart devices complete with inherent systems of chat-bots to answer all viewer queries simultaneously. These inclusions shall especially influence the way e-commerce website development is done.

• GOING THE VIRTUAL WAY: Websites shall not only have information and images, they shall provide complete experiences to the viewer. Riding the Virtual Reality and the Augmented Reality bandwagons, websites shall seem to the viewer as if entering a complete 3-dimensional world of knowledge and information about the intended product or service. These are the technology next platforms.

• INTRODUCTION OF CONTENT FEEDS BASED ON ARTIFICIAL INTELLIGENCE: Soon, the websites look and content shall change as per the interests and requirements of the viewer. It is being made possible by Artificial Intelligence. The computer software tends to notify viewer interests and the websites of the future shall dynamically change their look and feel as per this interest feed itself.

Ideally, the look and feel of a website should primarily be dependent on the product and market targeted, secondly on viewer preferences and then competition. Your website is your image, your store viewed globally. Give it the optimum care it deserves.


Sure Shot Tips To Reduce Your Website’s Bounce Rate

Do you have a website? If yes, chances are high that you are aware of the term bounce rate, which is usually used in web traffic analysis. It gives the accurate picture in a percentage on how many visitors enter the website and then leave or you can say bounce, rather than counting to view other pages on the website.

No matter how good the ranking of your website is, the higher bounce rate has the power to drop it down drastically. Thus, it is important to pay some more attention to figure out the ways you can keep the visitors for a longer period on your website. Here are some ways you need to follow to reduce the pesky bounce rate. So, let’s get started.

  • Optimize Page Load Time: Do you know the main reason for high bounce rate is the unoptimized web page that takes forever to load? Yes, you heard that right, thus, to improve it, you should optimize the loading time of your website, so, it can drive a wide audience and holding them back for a longer period than usual.
  • Opt For Smart Content Formatting: Before you begin the formatting of web content, put yourself in the reader’s shoes. Think once, will you ever clicked on a blog post or web page if there is only content that too uploaded in an unseemly manner. No, so, you shouldn’t expect this from your reader’s too. This mistake can increase your bounce rate, thus, you should pay attention to the content formatting and make it, as appealing as, possible.
  • Don’t Confuse The Visitors, With Bad Navigation: If your visitors get lost on your website so, they prefer leaving it than viewing or visiting other pages, thus, if you want to improve it, you should first improve the navigation. Always remember that a clear roadmap will take the audience to the right destination rather than let them lost in the wrong way.
  • Make Your Website Visible: If your website is visible on the very first page of the Google, so, it may automatically increase your reputation in front of the visitors, which plays a vital role in improving your bounce rate.

These were some smart tactics that every marketer needs to opt for; as these may help you improve it, which further helps you get the business. Improving the bounce rate is not a silver bullet, so, you shouldn’t hesitate to hire a professional to correct it.


Effective CTA Design Techniques to Improve Conversions

“Having an attractive and well-designed website for your business creates opportunity to influence people’s mind-set & help you to generate more sales.”

What’s the main goal of your website? Irrespective of whether you want to sell products or services, draw traffic, generate leads, increase subscribers, or want your users to take any specific required course of action, the ultimate goal would be to improve conversions so as to generate better revenue. A Call-To-Action is responsible for directing your users to the main action of your web page.

Designing a good CTA button requires exceptional designing skills. Here are some features of an effectively designed CTA button:

  • It has a lot of negative space surrounding it.
  • It has rounded corners since they are easy on the eyes.
  • It has a contrasting and distinct color that isn’t used elsewhere on the web page.
  • It has a logical and appropriate placement on the page.
  • It has close proximity to the previous action on the page.
  • It is clear and concise I.e briefly tells the users what they’re going to get on clicking it.
  • It is easy to find and impossible to miss.
  • It gets tested and optimized regularly.

Got some idea about what a good CTA button looks like? Now, here are some guidelines and best practices for designing effective CTA buttons that skilled web designing agencies follow:

  • Position of your CTA on the page is as important to think as is the copy of the CTA button. Generally, a CTA button should be placed above the fold I.e high on the page, usually in the central column and on the right hand side. Though, this won’t guarantee success, but it is responsible for drawing the user’s attention to the button.
  • Consider the right time to ask the user to respond. Give your users some time to explore the site a bit before asking him to take a required course of action. Asking him at the wrong time will result in no response or even worse, might frustrate the user.
  • Size of the CTA button is responsible, to a great level, in grabbing the attention of the users. The size of a CTA button should neither be too big nor be too small, it should be standard. It should definitely be big enough to be more noticeable and reduce the efforts of users to click it because the bigger the button, the more noticeable it will become.
  • It is very important to surround your CTA button with a lot of negative space in order to draw attention to it. If it is surrounded with lots of elements and content with no white space, the page will look noisy and the CTA button will look hidden. Users won’t be able to distinctly identify it. By using a lot of negative or white space around the CTA button, the button will pop out and instantly draw attention towards it.
  • Use an entirely different and eye catching color for your CTA button that isn’t used elsewhere. This color should preferably be vibrant, eye catching and must have a strong contrast. However, there a lot of users that are color blind and are unable to distinguish a lot of colors. Don’t forget to consider them while designing your CTA buttons.
  • Further, have CTAs on every page of your site. Your CTA shouldn’t be found only on your homepage or any one web page. Have multiple CTAs on each page of your website to make sure the users don’t miss it. However, it doesn’t necessarily need to be the same on every page. You could have CTAs that require taking small actions on certain pages that eventually lead to your main CTA that requires taking big actions.
  • Mute all other secondary buttons I.e buttons other than your CTA. To do this, you could fade the secondary buttons using lighter colors or you could even make them into ghost buttons. This would suggest the users that the main un-muted button (I.e your CTA) is better your CTA button will look more clickable.

Consider what happens when a user responds to your call to action. There are many CTAs, clicking on which requires users to undergo a lot many steps in order to be able to finally take the action. Make sure you avoid any such distractions for users that might stop them from finishing the process.


Web Design Trends

Recent years have revealed some of the most stunning website designs since the dawn of the internet. Be it non-traditional navigation or mind-blowing imagery, we’ve come a long way. But as the landscape evolves, popular trends change in web design… like in all creative arenas. Indeed, much has changed and will continue to change. So what will be the web design trends for 2018?

Website design concepts in the coming year will offer interactive animations, chatbots, intuitive assistance and more rich experiences. Technologies like virtual reality, machine learning, and voice recognition are now advanced enough to be mainstream. You can expect streamlined, clean, and no-frills. Simplistic designs that don’t overload the senses, and leave room for those new technologies to entice the online visitor.

Priority On Mobile Browsing

In 2018, design concepts and engineering for mobile devices will take precedence over desktops, notebooks, and other gear. While this won’t make headlines, cell phones and tablets have recently taken over as the choice equipment for online browsing. A fundamental in the coming year will be Mobile Performance (or digital experience optimization), so 2018 will see innovations to the functionality on cells and tablets. Things we’ve never seen before, on any medium.

A Sleeker, Cleaner Layout

In recent times, designers started creating sleeker, cleaner website concepts for better browsing performance. Image-heavy pages are slow to load and frustrate visitors. Simplicity will be elevated to a whole other level in 2018, making smarter use of Negative Space. White space is nothing new, but among the web design trends for 2018, developers will find better uses for it. Particularly on mobile, speedy light-weight downloads will be essential.

Flamboyant, gimmicky designs are out. Everything is there for one purpose now: to increase conversions. Negative space draws attention directly to the engagement or conversion point, with less distraction.

Eye-Catching Typography

Beautifully crafted typography is known for imparting character, stirring emotion and setting a mood for a page. As visual displays evolve, designers will innovate on typography even further, appealing to users and attracting more visits. Already we’re seeing bold, expressive, and artistic fonts taking the place of images, and we should expect to see more unique, hand-rendered typography. Among other web design trends for 2018, expect to see lots of bold headers and text links instead of buttons. This will have a trickle-down effect on SEO techniques and Content Marketing practices, too.

Video Takes On More Importance

All of 2017, we observed the continued rise of short video use on corporate websites. While video isn’t new, it remains a multipurpose medium used for marketing, educating, and with a more modern twist than still photography. Indeed, an alternative approach to storytelling for businesses. Yes, video is taking over, and will become an even greater web design trend in 2018. Inspiring greater engagement, we find most online giants are giving more weight to video as time marches on. Facebook, Twitter and Google are among those.

Websites in 2018 will take video to new, thrilling places that seemed like crazy fantastic dreams not that long ago. You’ll see websites equipped with 360 vids, 360 modeling, video mapping, and interactive applications.

Subtle Animations

Technology has evolved and web browsers handle animations much more efficiently than they did before. Animations used to be tacky and distracting, but 2018 will welcome a new dawn of subtle, informative animation. Expect to see cinemographs and scroll-triggered animations, among others.

Cinemographs: Achieving balance between a static picture and traditional video, cinemographs will be seen all over web design trends for 2018. Not as slow or data-heavy as a video, these quick clips create dynamic imagery that does just enough.

Scroll-Triggered Animations: while not new, they’ll be used differently in 2018. They’ll be employed for a purpose: to draw attention to critical locations on the page. Simplistic and tactical, these scroll triggers will be designed to increase engagement and conversions. The animation entices the user to keep scrolling, drawing them down to the conversion-point, while informing them on the product.

Voice User Interfaces

Perhaps the next major breakthrough that will revolutionize web browsing. Voice user interface is otherwise known as Voice Search, Digital Assistant, or Natural Language Processing (NLP). It refers to a person’s interaction with a computer (or mobile device) through spoken word. Don’t be surprised to encounter websites with their own voice user interfaces among web design trends for 2018. With voice search on the rise, be sure your company’s website content is compatible, as people speak another way when using voice commands directed at machines. This will be especially important for open-ended searches, starting from an engine like Google or Bing.

Micro-Interactions

Micro-interactions allow the user to interact with a website without reloading the page. Historically, the internet has been very static. Every new submission meant a page reload. While this appears minor from the outside, it actually creates a hiccup or bottleneck in the user’s enjoyment. Some visitors will simply lose patience and abandon ship, and you’ll lose consumer data or possible conversions. Micro-interactions help eliminate those hiccup delays, yielding richer interactions for the visitors, who are now more likely to stay and engage with your site.

Progressive Web Apps

Many designers, recognizing the popularity of mobile apps, have begun developing a blend of traditional app behaviors with web page behaviors. This website-app hybrid is called a Progressive Web App.< functionality of websites to include things like push notifications, splash screens, offline mode, and animated page transitions. We will see greatly refined cognitive capabilities, greater dependency on natural language processing, and more automation. Apps will learn and then react to your personal preferences and style.

The Power Of Facebook

Facebook is becoming equally valuable, if not more valuable, for offering all the content generally found on a business’ website. Facebook is fighting to become a destination for content, offering a blog platform, reviews, live chat, and live streaming. This is especially true since the public has discovered how to use hashtags on Facebook. In many cases, clients discover a Facebook page before a business’ website and never even click-through; they’ll simply call or message online and become an immediate prospect.

In 2018 building your business’ experience on Facebook will become more important than ever. It will use Facebook to drive people to your website, instead of the other way around.

Responsive Design

If you haven’t heard of responsive web design before, it’s a method of building a website using CSS media queries and flexible layouts to design one single, dynamic experience. It then adjusts the display of content, according to the type of device it’s showing on. There will be a large increase in the number of companies who leverage this among their web design trends for 2018. Businesses will be utilizing responsive design to achieve the search rankings they desire; keeping consumers happy and informed during their online visit.

Security

Security Will Gain In Importance

In 2017, malicious hacking became an even bigger issue than before. Malware was bad enough, but the Ransomware outbreak was much worse. As you think about your web design trends for 2018, be sure to consider the security of your customer’s information. Make sure your security certificate is always updated, and on all pages.

Trust will always be a major concern of users from now on. Your downloads? Your contact form? Their personal information? Will your website infect their desktop or other device? People will only interact with your website, download, and share their info if they trust your technology.

As there are thousands of innovations and patterns that quickly emerge every year in the world of web design, it is hard to predict the future. One thing is certain, the online landscape will continue to change, and change quickly. The important thing in business is not to get left behind… in 2018 or beyond.

Tips for Choosing the Right Web Design Training Course

The IT sector is considered to be one of the most boring and uptight job fields by many. But, anyone who belongs to this sector knows that web designing is a really exciting field to build a career in. With the ever-increasing growth in technology, the popularity of this field as a career has increased tremendously in the past few years.

The demand for web designers by digital marketing agencies has increased. They can be a part of development teams and internet marketing teams. This career has helped them to even create brands and earn a lot of money.

Their creativity and skills can help an agency reach new heights. So, who is a good web designer? He/she is the one who has ample practical and technical skills. These skills are acquired through the correct web design training course. This article talks about what to look for before choosing the right training course.

Background of the Institute:

Before enrolling in a training center, a thorough background check of the institute is important. This check should comprise of all the available courses with their key features and timings to decide which course will be the best. It is also a good idea to gather more information about the establishment period of the institute, reading reviews about it on the internet and talking to students who have received training in the past from the same.

Cost:

Some institutes may cost a huge sum of money but fail to provide quality training. Nobody wants to spend a fortune on a course which can even be learned at home. So, choose an institute which will not only provide quality skills and knowledge, but will also be pocket-friendly.

Quality of Teachers:

The classrooms at training institutes are usually crowded and paying attention to each and every student might become difficult. This is where the role of a teacher is important. The presence of trained professionals with a quality set of skills and knowledge about is essential. Look for teachers who have been in this field for a long period of time with good speaking skills.

Actual Life Training:

The institute should teach courses in a way that the students would be prepared for real-life difficulties in the future. Look for institutes that provide real-life illustrations and tasks.

Online Presence:

With advancing technology, many online training courses are also available. This helps one to learn at home without making the effort of going to an actual classroom. The online method of learning is actually preferred by many.

Some institutes aren’t only providing classroom courses, but also have online forums. These forums clear additional doubts and also conduct tests. Choosing such an institute would be the best option for someone who is trying to learn web designing faster.


Important Things to Consider When Designing and Developing a Web Portal

Today’s brands cannot think without a website and with more and more people using the internet and remaining connected at all times, it is becoming crucial for business owners to understand what people want and to offer them services accordingly. For this, your website has to be attractive while offering essential features and functionalities to keep the business operations smooth. But before you develop or design your web portal, here are few things that you should plan with an intelligent approach to the market.

Make it clear about who you are:

For people, your website is your public face and this means that you should carefully reflect your brands and put forth and incorporate messages that reflect who you are and what you do. This is a great option that can be mentioned on the About Us page as this page will tell all the viewers about the things that you think they should know about your brand.

Choosing a domain:

A perfect domain says a lot and being memorable makes it easy for the audience to make a comeback. Finding the right name of the brand is crucial so that it helps to maintain the identity and purpose of the web portal. So, choose a domain that leads to a greater chance of being located in the search engines. An easy access will always help you get more customers.

Clean design:

Another most important thing that the designers and web developers should remember is to create a clean and appealing design. The quality of the design should be easy to read with intuitive navigation and a clean design is often attractive and easy to read. Such designs help the viewers to focus on the brand and content instead of getting distracted with graphics or irrelevant texts.

Functionality:

During a web portal development, the developers should also consider the functionality of the website. Some of them are the loading issues or any broken links, site security features, and etc. It is very important to consider the user’s perspective and also keep some contact forms, customer feedback sections. Any functional issue on your website can prompt your visitors to quit the site.

Navigation:

If your website is very difficult to navigate, then your customers may never return back to your site. So in order to increase the efficiency of your site and to make it appealing, you can conduct an in-depth site review. One powerful means to improve the visitor’s ability to use your website is to add a site map. This also helps the search engine crawlers to easily crawl your site.

SEO friendly codes:

If you are adding new web pages or even optimizing the existing pages, then it is critical to have SEO-friendly and clean code. It is by improving the site’s code that you can increase the overall return on your investment. SEO friendly codes also act as a guide for the search engine spiders by offering a clear picture of your website’s content.

High web security:

With technological advancements, newer security risks have cropped up. From viruses to malware and malicious apps, there are many things that can cause great damage to your website. To reduce the threats, businesses must add SSL certificates to their websites. And during development, it is vital to review the security features that are within the site’s design and framework.